The scope of this article focuses on what we consider “hygiene”
activities within the digital space, to help you drive traffic to your site,
including mobile optimisation of your ecommerce site, email marketing, email
sending personalised emails, content marketing, social media and selling,
creating shoppable social media posts, search engine optimisation (SEO), paid
advertising on Google Ads, Instagram Ads, Facebook Ads and
Google Shopping Display Ads.