Every good brief starts with asking the right questions. We go from the inside out, first
clarifying business objectives and seeking KPIs from clients themselves, and them going out
to end Users to understand their use case and journeys to crystallise
all the key answers to the brief.
Once the brief is clear, we embark on research to arrive at a clear set of consumer
insights, user goals and business requirements before working out exact work streams for
Create & Refine
This is where the creative vision we have for the work comes to bear. Working with a
talented team of UX Designers, Visual Designers and Creative Heads, we start with wireframes
before embarking on visual mocks.
Implement & Test
Depending on the scope of work, this can straddle everything from concept and copy
development, design development, technology build-outs, platform testing, social media
outreach programmes etc.
Track, Measure & Refine
Based upon agreed KPIs, we provide campaign & social analytics tracking and propose
enhancements, changes or refinements to the work.